Javier Parra | Digital economy and finance

The psychological component in Google Ads and search engines

12 October, 202015 July, 2021 by Javier Parra

Javier Parra

303

When it comes to an understanding the psychological component in Google Ads, it is necessary to understand the advantages of online advertising, since all the data about it is clear and transparent for the advertiser, making it easy to track indicators such as click and conversion rates, the price of…

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Herbert Simon Nobel Prize in Economics in 1978

21 September, 202027 June, 2021 by Javier Parra

Javier Parra

441

Herbert Simon, the winner of the Nobel Prize in Economics in 1978 for his pioneering work on "the decision-making process within the economic organisation", was born on 15 June 1916 in Milwaukee, Wisconsin, USA. He described himself as an "arrogant" individual, not inclined to accept criticism and a "workaholic". His…

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Competitive Strategies: Characterisation according to Miles and Show (1978)

4 September, 202015 July, 2021 by Javier Parra

Javier Parra

266

When developing competitive strategies, it is necessary to maintain a balance between the interests of consumers and the actions of competitors. Explicit consideration of the position and behaviour of competitors and the definition of the attitude towards them is essential in choosing a strategy. Components of competitive strategies This classification…

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Origins of Google Ads

24 August, 202015 July, 2021 by Javier Parra

Javier Parra

380

The origins of Google Ads date back to 1996. The small company founded by Bill Gross, a company dedicated to online advertising whose name was Idealab (a company that unknowingly was destined to change digital advertising). After two years of research, Bill Gross's team created and launched GoTo.com, whose business…

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Introduction to Google Ads

21 August, 202011 July, 2021 by Javier Parra

Javier Parra

388

Companies have always needed to find their potential customers and customers need to find the companies that best suit their needs. To solve this, there are various methods with different levels of effectiveness, such as e-mails, print advertising, radio ads, TV ads, online ads and so on. For the latter,…

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Introduction to econometrics. Concept

17 August, 202020 April, 2021 by Javier Parra

Javier Parra

440

Many economists attribute the origin of the term econometrics to Ragnar Frisch, who was one of the winners of the Nobel Prize in Economics in 1969 together with economist Jan Tinbergen, as well as one of the founders of The Econometric Society in 1933. What is econometrics? Before defining what…

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Milton Friedman, winner of the 1976 Nobel Prize in Economics

14 August, 202027 June, 2021 by Javier Parra

Javier Parra

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Milton Friedman was born in Brooklyn, New York, in 1912. This American economist and statistician are best known for his firm belief in free-market capitalism and holding a position that opposed traditional Keynesian economists. He won the Nobel Prize in Economics in 1976 for his "contribution to the analysis of…

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Introduction to statistics. Conceptual framework

7 August, 202023 April, 2021 by Javier Parra

Javier Parra

519

Scientific research is a concrete process that seeks to provide solutions to problems ranging from every day to the scientific level, which is why universality and objectivity must be its highest priority. It is not strange that the researcher can often encounter moments of uncertainty where he depends to a…

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Google Analytics to measure website performance

3 August, 202011 July, 2021 by Javier Parra

Javier Parra

400

After seeing the history and evolution of digital analytics, we come to Google Analytics, which is undoubtedly a tool that you need to learn to use if you are a marketing specialist, an entrepreneur, the owner of a small, medium or large company that is if you are interested in…

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Context Costs as a singularity of Frontier Economies

31 July, 202023 April, 2021 by Javier Parra

Javier Parra

361

By definition, context costs are understood as those costs that harm the competitiveness of companies and on the activities that these companies carry out about others that are also located close to the frontier. Moreover, the organisations most affected by context costs are those closest to the border, with this…

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