The preparation of a manuscript for international indexed journals. Basic aspects II

Following on from the success of the previous post on preparing an article for an indexed journal, I continue with other relevant aspects. First of all, I must introduce the structure of the paper: Title Author(s) Abstract Keywords Main Text Introduction Theoretical background (basis) Empirical research (sample, research methodology) Analysis…

The marketing plan

In the marketing plan, the analysis, the strategies and the resulting decisions are specified. These proposals for plan study, implementation and control do not follow a strict order but are an iterative, circular and sequential process. In the planning stage, the analysis is carried out, the strategy is chosen, and…